A New Logo for the UK's National Rail Body is Shown.
The UK government has revealed the logo and livery for the new national rail body, constituting a significant move in its plans to take the railways into public ownership.
A Patriotic Colour Scheme and Iconic Logo
The fresh livery uses a Union Flag-inspired colour scheme to reflect the UK flag and will be used on rolling stock, at terminals, and across its online presence.
Notably, the emblem is the distinctive double-arrow symbol currently used by National Rail and first designed in the 1960s for the former state operator.
A Introduction Plan
The rollout of the branding, which was designed by the department, is scheduled to occur in phases.
Travellers are expected to start spotting the freshly-liveried trains on the network from spring next year.
In December, the visuals will be showcased at key railway stations, like London Bridge.
A Path to Nationalisation
The proposed law, which will pave the way the formation of Great British Railways, is currently making its way through the legislative process.
The government has argued it is taking control of the railways so the service is "owned by the passengers, working for the passengers, not for corporate interests."
Great British Railways will bring the operation of train services and infrastructure under a single organisation.
The department has claimed it will combine 17 various entities and "cut through the frustrating administrative hurdles and poor accountability that continues to plague the railways."
Digital Services and Current Public Control
The rollout of Great British Railways will also include a dedicated app, which will enable passengers to see train times and reserve tickets absent booking fees.
Disabled users will also be have the option to use the app to arrange support.
Multiple train companies had earlier been taken into public control under the former administration, including LNER.
There are now seven operating companies now in state ownership, accounting for about a one-third of journeys.
In the last twelve months, Greater Anglia have been nationalised, with additional operators likely to be added in the coming years.
Ministerial and Industry Response
"The new design is more than a cosmetic change," stated the Transport Secretary. It symbolises "a transformed service, shedding the problems of the previous system and dedicated completely on providing a genuine passenger-focused service."
Rail figures have welcomed the pledge to enhancing the passenger experience.
"The industry will continue to cooperate with industry partners to ensure a smooth handover to Great British Railways," one executive added.